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Motivation |
Motivating the
“What’s In It For Me” Workforce: Manage Across the
Generational Divide and Increase Profits
Course Outline
Duration:
1 day
Description:
All generations are not alike. While Baby Boomers base their
vision of professional success on climbing hierarchical corporate ladders,
Gen-X and New Millennial workers view success quite differently. These younger
workers care little for tradition, placing a higher value on individuality,
personal freedom, and the professional flexibility and creativity it takes to
succeed in a globalized economy.
This generational divergence creates a communication challenge for
many of today's managers. The promise of slowly climbing the company ladder no
longer has the motivational force it once did, and the traditional management
structure is quickly slipping into obsolescence. Younger workers are less loyal
to their organizations, quicker to adapt to cultural and technological changes,
and more possessive of their free time.
In Motivating the "What's In It For
Me?" Workforce, Cam Marston reveals how to diffuse the conflict between
managers with one set of expectations and employees with another. He shows
managers how to deal with differing generational expectations regarding
promotions, incentives, recognition, and prioritization of work itself,
bridging the gap between managers raised in one tradition and workers raised in
another.
Based on his long experience consulting with and interviewing
managers and workers of every age, Marston provides detailed guidance on motivating
every employee to achieve peak performance—no matter what generation they
belong to. Packed with guidance on bringing the generations together to achieve
organizational success, this practical guide offers concrete steps for solving
generational problems in any workplace.
It takes more to motivate today's "What's In It For Me?" workforce, but connecting with younger
generations is vital for any manager's success—as well as any organization's.
Marston helps you bridge that gap, so you can get more out of every worker, no
matter their age and attitude.